GrayQuest
Fintech · Education payments
Fee payments parents finish in one sitting
A monthly fee-financing flow for parents who abandon the moment a form feels like a loan application.
- 2M+parents reachable
- −41%drop-off at KYC
Senior Product Designer · Fintech · Insurtech · Edtech
I turn complexity into clarity.
I design high-stakes fintech, insurtech and edtech journeys that feel simple, trustworthy and easy to complete, across products available to 2M+ parents.
4+
Years designing high-stakes products
2M+
Parents reachable through shipped work
3
Regulated sectors: fin, insur, edtech
0
Flows shipped without a usability pass
Trusted with work atGrayQuestEmbibeGuardian OneFreelance
Selected work
Case studies
Three journeys where the hard part was not the interface — it was making a regulated, high-stakes decision feel answerable.
GrayQuestFintech · Education payments· 2023 — 2026
Fee payments parents finish in one sitting
A monthly fee-financing flow for parents who abandon the moment a form feels like a loan application.
- The problem
- Parents dropped off at KYC and repayment-plan selection: too many unexplained steps, no sense of what they had already cleared, and jargon that read like a bank contract.
- What I did
- Rebuilt the journey as a short, progress-aware flow with plain-language plan comparison, inline eligibility feedback and a receipt parents could forward to school.
2M+
parents reachable
−41%
drop-off at KYC
3 steps
down from 7
- Journey mapping
- Design system
- KYC & onboarding
- Mobile-first
EmbibeEdtech · Learning platform· 2022 — 2023
A learning home that tells students what to do next
Turning a dense diagnostic engine into one clear next action per student, per day.
- The problem
- Students landed on a wall of scores, topics and recommendations. Everything was visible, so nothing was prioritised — and practice sessions stalled after the first attempt.
- What I did
- Designed a focus-first dashboard: one recommended session up front, progress framed as mastery rather than marks, and revision nudges tied to the weakest concepts.
+27%
session completion
1 action
per visit, by default
9 modules
unified in one system
- Information architecture
- Data-heavy UI
- Personalisation
- Design ops
Guardian OneInsurtech · Claims· 2021 — 2022
Claims that stay understandable on the worst day
A claims experience designed for stress: fewer decisions, visible status, no dead ends.
- The problem
- People filed claims in a hurry and then went quiet — unsure what documents counted, whether anything had been received, or who to ask when a claim sat idle.
- What I did
- Reduced the form to what a claimant can answer from memory, added document guidance with examples, and gave every claim a live status timeline with a named next step.
−35%
support tickets
2×
faster first submit
100%
claims with live status
- Service design
- Forms & validation
- Trust & clarity
- Accessibility
Behind the screens
How the work gets made
Process, not decoration. These are the habits and references that show up in every project I take on.
How I work
Write the flow before drawing it
Every project starts as a sentence per step. If a step cannot be written plainly, the screen will not save it.
Research
Five conversations beat one survey
Short, awkward, unmoderated calls with real users — parents, students, claimants — before any high-fidelity work.
Craft
Ship the empty, error and slow state
The happy path is the easy 20%. I design the failure states in the same pass, not in a follow-up ticket.
Collaboration
Engineers in the file, early
Tokens, states and edge cases reviewed together, so handoff is a conversation instead of a document.
On my shelf
Change by Design
Tim Brown
Where I learned to stop defending a solution and start reframing the problem.
The Design of Everyday Things
Don Norman
Affordances and error-tolerant design still settle half my product arguments.
About
Designer, translator, occasional referee
I'm Swati Priya, a Senior Product Designer with 4+ years in fintech, insurtech and edtech. My work usually starts where a product is technically correct but humanly confusing — a loan form, a claim, a diagnostic report — and ends with a journey people can finish without calling support.
I like the unglamorous parts: eligibility rules, error copy, document uploads, status updates. That's where trust is either earned or quietly lost, and it's where I spend most of my time with engineers, risk teams and support.
Currently open to senior product design roles where clarity is a business requirement, not a nice-to-have.
Product design
- End-to-end flows
- Design systems
- Prototyping
- Interaction design
Research
- User interviews
- Usability testing
- Journey mapping
- Funnel analysis
Domains
- Fintech & payments
- Insurance claims
- Edtech & learning
- KYC and onboarding
Tools
- Figma
- FigJam
- Framer
- Maze
- Notion